It's hard to teach an old dog new tricks. This goes the same for food: you don't want to have to convince a dog - young or old - to give up a food they already love. But sometimes you need to give your pet something more, whether it's a certain type of ingredient, more moisture, or probiotics. Primal's line of Bowl Boosters give you the option to keep your current food while customizing it to your dog's nutrition needs, using their Bone Broth, Raw Toppers, Raw Goat Milk, or Elixirs.

We absolutely love companies founded because of personal experience; when someone was inspired by their own pet to help others, we just know it's going to be something good. Such was the case in 2000, when founder Matt Koss's dog Luna was displaying early signs of renal failure. He tried everything before switching her to a diet based on bones and raw food, more like food in the wild. Her appetite drastically improved, and she was noticeably more energetic and happy. Matt founded Primal soon after to ensure others could experience those same benefits.