Reducing Waste

One PawPrint
at a Time

Dog in the woods looking around
Zero Pawprint Logo

What is the
Zero PawPrint Promise?

At Pet Food Express, our Zero PawPrint Promise (ZPP) stands as a testament to our unwavering commitment to a harmonious coexistence with our planet. We champion sustainable and ethically sourced ingredients, uphold the highest standards of humane animal practices, and prioritize eco-friendly packaging, ensuring every ZPP product not only nurtures our beloved pets but also treads lightly on the Earth.

Who is this for?

The Zero PawPrint Promise is for the pet parent who thinks beyond what’s printed on the packaging to consider how a product impacts our planet.

They’re thoughtful about their purchases, curious about how something is made, and cognizant about what ends up in landfills or trickles into the waterways. ZPP Pet Parents want what’s best for their pets and for the Earth.

Dog high-fiving person in the woods

Zero PawPrint Promise Product Criteria

Bowl of food


  • Sustainably sourced
  • Humane animal practices
  • Ethical labor practices
  • Packaging made
    from recycled or
    recyclable materials
  • Transparency & traceability in
    manufacturing processes



  • Sustainably sourced
  • Certified organic ingredients
    (where applicable)
  • Humane animal practices
  • Ethical labor practices
  • Packaging made from recycled materials
  • Packaging is recyclable
  • Transparency & traceability in
    manufacturing processes



  • Sustainably sourced or recycled materials
  • Ethical labor practices
  • Non-toxic



  • Sustainably sourced
  • Natural & non-toxic
  • Certified organic ingredients
  • Packaging made from 25%
    recycled materials



  • Sustainably sourced
  • Natural & non-toxic
  • Certified organic ingredients
  • Animal cruelty Free
  • Packaging is recyclable



  • Sustainably sourced or recycled materials
  • Ethical labor practices
  • Non-toxic
spiffy-paw logo A dog lies at the foot of an upholstered chair while owner spray with Spiffy Paw cleaning spray
Simple and effective cleaning solutions made with organic and natural ingredients.
Shop Spiffy Paw
fog-city logo A dog plays with a Fog City Pet plush toy at the park
Pet treats and supplies made with planet-friendly ingredients and materials impact a pet’s life and not the environment.
Shop Fog City Pet
open-farm logo Dog lies on forest floor next to bags of open farm dog food
Lower carbon options formulated with functional ingredients that can be traced back to their source.
Shop Open Farm
kiwi logo Dog sniffing bag of kiwi kitchens treats
High meat diets made with sustainably and humanely sourced proteins that meet New Zealands’s stringent quality standards.
Shop Kiwi Kitchens
yora logo Dog eating Yora food from bowl
Utilizing black soldier fly larvae as a renewable protein source that requires less land, water, and energy to farm.
Shop Yora
inclover logo Terrier stands in grass next to inClover package
Mindfully made supplements backed by scientific studies on pet physiology that do good for pets and the planet.
Shop InClover
earth-animal logo Yelow lab receives a spray of Earh Animal bug spray
Natural foods, treats, and wellness items created with humanely sourced ingredients and packaged with recyclable and recycled material.
Shop Earth Animal
stella-chewys logo Dog races towards Stella & Chewy's treats
Raw food nutrition made with responsibly sourced proteins and 100% organic produce from trusted vendors with humane practices.
Shop Stella & Chewy's
betterbone logo Dog on the beach chewing on a BetterBone product
Nylon-free dog chews crafted from renewable food-grade ingredients and packaged in 100% recycled materials.
Shop BetterBone
upcycled-adventure logo Dog sporting Upcycled Adventure leash
Upcycled Adventure is giving real, brand name climbing ropes a new adventure. Keeping these vibrant, highly durable ropes out of landfills and giving them a new life with products designed for your pup.
Shop Upcycled Adventure
rosys logo Cat chews on cat grass
100% organic kitty grass and catnip grown on site and packaged with locally sourced labels and materials.
Shop Rosy's
ruffwear logo Dog wearing a Ruffwear harness jumps to catch a frisbee in front of a lake
Pet gear and supplies made with a large portion of bluesign® materials that are manufactured with strict standards for pollution control.
Shop Ruffwear
beco logo Dog walks on the beach holding a Beco toy in its mouth
Actively reducing their environmental impact by switching to 100% renewable energy and implementing sustainable and ethical practices throughout their sourcing and manufacturing process.
Shop Beco
snugarooz logo Dog holds Snugarooz Octopus plush in its mouth
Eco-friendly pet toys made with recycled plastic bottles that have been reprocessed and turned into fabric or stuffing.
Shop Snugarooz
play logo A cat plays with PLAY plush toy
Earth-conscious pet toys stuffed with PlanetFill polyfiber made from recycled plastic bottles.
Shop P.L.A.Y.

What other ways can I reduce my pet’s carbon pawprint?

Choosing Zero PawPrint Promise products is just one of the many ways that you can work toward becoming a more Earth-conscious pet owner.

Learn more about sustainable pet lifestyle practices here or check out the Pet Sustainability Coalition to see how our partners are making waves of positive change in the pet industry.

What’s next?

Change doesn’t happen overnight; it takes conscious effort and time to create lasting impact. Providing pet parents with sustainable options for shampoos, sanitation items, and treats is just the beginning of our journey. Our mission is to offer high-quality, eco-conscious pet care products that pets can enjoy in all areas of life.

Pet Food Express’s Zero PawPrint Promise™ (ZPP) stands as a testament to our unwavering commitment to a harmonious coexistence with our planet. We champion sustainable and ethically-sourced ingredients, uphold the highest standards of humane animal practices and prioritize eco-friendly packaging ensuring every ZPP product not only nurtures our beloved pets but also treads lightly on the Earth. The ZPP Glossary is designed to be introduction and shared language for commonly used phrases and concepts which are central to the Zero PawPrint Promise.

Sustainably Sourced Materials/Ingredients

This commitment involves using materials that are harvested, produced, and used in a way that minimizes negative impacts on the environment and supports the long-term well-being of ecosystems. We prioritize selecting suppliers who source materials and ingredients with minimal carbon footprints, considering effects during production and after the product is discarded.

Humane Animal Practices

Animals involved in the production of our ZPP products should be treated with care, respect, and consideration for their well-being. This includes comfortable living conditions, proper nutrition, and access to veterinary care to maintain their health and happiness. We partner with companies that maintain traceability in their supply line and can prove their commitment to animal health and welfare.

Natural & Non-Toxic

We champion safe, health-conscious ingredients and materials that are derived from nature and are free from unnatural colors, synthetic flavors, and artificial preservatives. ZPP products are certified free of lead, phthalates, VOCs (volatile organic compounds), flame retardants, and formaldehyde, as well as artificial preservatives, coloring agents, and flavorings.

Ethical Labor Practices

We are committed to providing fair wages, safe working conditions, and equitable opportunities not only for all PFE employees but also partnering with manufacturers who share our values. This means selecting partners up and down the supply chain who meet or exceed international standards for ethical labor practices, including fair wages, working hours, child labor, discrimination, and other relevant issues.

Transparency & Traceability in Manufacturing Processes

We work with manufacturers who can demonstrate open and accountable production processes, including providing us with documentation about the sourcing of raw materials, manufacturing steps, and the environmental and social impacts of finished products. This practice ensures not only the quality of our products but also provides our customers with valuable information to make informed decisions for their pets.

Certified Organic Ingredients

Certified Organic Ingredients have met the US Department of Agriculture’s (USDA) strict standards that prohibit the use of synthetic pesticides, herbicides, and genetically modified organisms (GMOs). Organic certification also includes guidelines for animal welfare and responsible farming practices, ensuring ethical sourcing. The use of certified organic ingredients reflects a commitment to quality, sustainability, and ethical practices in product development.

Compostable Packaging

Composting diverts organic waste from landfills, reducing methane emissions and soil erosion, to produce a nutrient-rich soil fertilizer. Compostable packaging is often made from organic materials that can degrade quickly and transform into compost. The degradation process depends on multiple factors including the item’s chemical make-up, and physical qualities like thickness and weight – so, even if a product will eventually break down, if it cannot degrade fast enough in a composting facility, it will not earn a “compostable” label in California.

Recycled versus Recyclable Materials

Recycling is a key component of a sustainable waste management, reducing the need for virgin raw materials and minimizing longer term environmental impact. A recycled product is manufactured using materials that have undergone a recycling process. A recyclable product is an item that can be transformed into new products or materials through the recycling process.