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Why Primal?

Based in California, Primal helps your pets get in touch with their instincts. Using high-quality and ethically sourced ingredients, these recipes elevate your pet’s health through species appropriate nutrition.

Dog eating Primal dog food
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Ethically Sourced

Building relationships with
humane, sustainable, and
responsible vendors.

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High Quality Ingredients

Made with whole muscle meat,
organs, and bones.

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U.S.A. Made

Primal products are proudly made
in California!

Learn More About
Primal


Raw Frozen Food for Dogs & Cats

Formulated with a variety of quality proteins, organic produce, and unrefined supplements, Primal Raw Frozen Foods are biologically appropriate diets that offer naturally occurring vitamins and minerals for cats and dogs.

Raw Freeze-Dried for Dogs & Cats

Primal Raw Freeze-Dried Foods offer pets convenient whole food nutrition without taking up any fridge space. These shelf stable recipes are made with fresh protein and organic produce. Just portion and rehydrate to feed.

Select SoCal Locations Only

Gently
Cooked
Food for Dogs

Prepared via sous vide, low and slow, Primal Gently Cooked Foods are moisture-rich and easy-to-digest options. This cooking method helps ingredients maintain bioavailability, making it easier for pets to absorb necessary nutrients.

Toppers & Sides for Dogs & Cats

Nutrient-rich and delicious, Primal Toppers and Sides add flavor and nutrition to existing diets. Crafted with quality proteins and functional ingredients, these mealtime additions can boost hydration, increase protein intake, or even help entice picky pets.

Bones & Treats for Dogs & Cats

With a variety of flavors, textures, and benefits, Primal Bones & Treats are delicious rewards that can be used for training, enrichment, or just as a tasty snack.

The Primal Story


Primal Bone broth with ingredients

When Matt Koss discovered that his dog, Luna, was showing early signs of renal failure, he switched her to a diet based on bones and raw food. This diet is known as biologically appropriate raw food and reflects how animals would eat in the wild. After switching Luna’s diet, Matt realized that her energy levels and overall happiness had increased. Seeing how drastically a raw diet helped her, Matt decided to create Primal to help other pet parents improve their pets’ lives.

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