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Why Vital Essentials?

Based in Green Bay, Wisconsin, Vital Essentials sources premium butcher cut proteins to create raw foods, toppers, and treats that are frozen at the peak of freshness.

Dog holding a bag of Vital Essentials treats in its mouth

USA Made

Proudly made and
packaged in Green
Bay, Wisconsin.

bowl with shaker

Limited Ingredients

Made with limited ingredients
and minimally processed to
preserve nutrients.

different meat proteins

High Protein Content

Made with only whole
animal protein – meat,
organs, and bones.

Learn More About
Vital Essentials

Freeze-Dried Food for Dogs & Cats

Made with U.S.A. sourced proteins, Vital Essentials Freeze-Dried Foods are limited ingredient and single-source protein recipes. Crumble and rehydrate their Mini Patties for a moisture rich option or scoop and serve up a bowl of their Mini Nibs for pets that prefer crunchy textures.

Raw Frozen Food for Dogs & Cats

These limited ingredient, protein focused recipes utilize butcher cut meats that are frozen at the peak of freshness. Just thaw and serve to give pets a nutritious meal that's naturally rich in vitamins and minerals that support dental digestive, and overall health.

Treats for Dogs & Cats

Using humanely harvested, whole animal protein, Vital Essentials Treats utilize ingredients that pets instinctively crave. These gluten-free and grain-free treats have a variety of proteins for your dog or cat to choose from.

Dog Deli Treats

Made with single-source proteins, Vital Essentials Dog Deli Treats are a great way to give your pet a satisfying snack in between meals. These freeze-dried treats help support healthy teeth and gums while giving pets an extra boost of protein.

The Vital Essentials Story

Cat being fed Vital Essentials food

Founded by husband-and-wife team Lanny and Cheryl Viegut, Vital Essentials is a proud Midwest-based business that works to produce high-quality pet foods and treats. All products are made on-site, meaning there are no third-party processors, co-packers, or other organizations involved in the manufacturing of their products. Vital Essentials is proud to source only the best whole animal Butcher Cut Protein and provide a variety of food, treats, snacks, and toppers that pets need with the convenience pet owners want.

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