MY MUTT PROGRAM
After seventeen successful years, we are retiring the Pet Food Express My Mutt program.
Starting July 1 we will begin winding down the program. We have loved sharing this unique program with our customers and with the rescue community.
The My Mutt program was originally designed by our co-owner Mark Witriol with input from a local shelter director, as a way to celebrate the “everydog” while raising money for local rescues and shelters. In its tenue, the program has produced over 5,000 posters and generated more than $4 Million to animal-centric non-profits. And perhaps most importantly, it has made our customers’ pets – from dogs and cats to pigeons, chickens, horses, llamas, and even a skateboarding tortoise – one of the primary focal points of our stores.
We will continue to take new applications through July 15,with an additional grace period (through July 31) for anyone who has won or been given a Pet Food Express-branded My Mutt gift or prize certificate.
To participate in the My Mutt program, please be sure to make your donation and to apply online by July 15. Late applications will not be accepted, regardless of when the associated donation was made.
If you have a Pet Food Express-branded My Mutt gift or prize certificate you can apply online and upload your certificate as proof of donation. If you require any assistance, please email us directly so that we can be of help.
If you wish to make an additional donation in order to “renew” your current poster’s expiration date, you may also do so during this period, but must meet the July 15 deadline. Please contact us directly for assistance.
Thank you for helping us make the My Mutt program so successful for all these years.We are immensely proud of what is has accomplished in its time, and we look forward to the new opportunities ahead to partner with our rescue and shelter partners and our generous, caring customers.
I have always wanted a My Mutt poster, but haven’t applied yet. Can I still get one?
There is no time like the present! We are taking applications through July 15, 2020 to allow anyone who wants to participate one last chance. In order to qualify for the program, you must:
- have made at least a $250 donation for each pet that you wish to have photographed,
- within the last calendar year,
- to a pet- or animal- related charitable non-profit,
- and submit your application and documentation to us online no later than July 15.
I applied already but haven’t heard back from anyone, haven’t had my photoshoot yet, or my poster hasn’t been installed yet. What will happen to my application?
All valid applications submitted before July 15 will be fully honored; you will still get to have a pro photoshoot with one of our contract photographers, and will see your pet’s poster in the Pet Food Express store of your choice for the entire guaranteed time (6-mos or a year) according to your donation amount.
If you applied online, you should be good to go, but if you want to double-check you can email us at firstname.lastname@example.org. If you applied any other way than through our online portal located at petfood.express/mymutt-form, such as by mail or through the charitable organization you made the donation to, please email us immediately to check on your application.
I have a My Mutt poster up in a Pet Food Express store already, what will happen to it?
The first step of retiring the My Mutt program is to stop taking new applications, but at this time we are not planning to remove the posters that are already up in our stores. Many of those posters are still under installation guarantees, and we have no intention of removing them before those guarantees have expired. Even for posters whose guarantees have expired, we expect them to stay up in the store through at least the rest of 2020. If you currently have a poster in one of our stores, and your contact info has changed since that poster was installed, it would be a good idea to email us at email@example.com to update your info. Otherwise, your poster will stay up for now, and we will give you plenty of notice when we do expect it to be uninstalled – so you can take it home!
I would like to have my poster now. Can I have it?
Of course! Our My Mutt customers are always welcome to claim their posters at any time, even before your guarantee window expires. Please send us an email at firstname.lastname@example.org with your name, the name of your pet(s) in the poster, and the store location that your poster is in, so that we can start the process. Please note that for safety reasons our store employees are not allowed to uninstall My Mutt posters themselves, so we will need a little time to send a technician out to the store to take care of your request.
I usually renew my donations each year in order to keep my My Mutt poster installed in the store, can I still renew and keep my poster up longer?
For now, yes. If you have a poster that is expiring any time in 2020, and you wish to make a donation to renew that poster’s expiration, you may do so through July 15. We will work with you to add either 6-months or 1-year to your poster’s expiration, depending on your type of poster and your donation amount, so that your poster is guaranteed to stay up as long as possible. We will not renew posters that expire after December 31, 2020, and we will not extend any poster’s expiration past December 31, 2021.
When you do take all the posters down, what will happen to them?
Anytime a My Mutt poster comes down, we make every effort to contact the owners and send it home with them. We consider all of the My Mutt posters to be the property of the owners, and we try to take the best possible care of them during their lifecycle as a result.
In some cases, the customer doesn’t have the room to display or store the poster, but will offer it to the rescue or shelter that they donated to or adopted from, for display at their facility. In these cases, we try to be as helpful as possible with contacting the rescue and transporting the poster.
Some of the posters in our stores have been up for a very long time, and are faded, stained, or damaged as a result of normal wear-and-tear. If that is the case, we will offer each customer the option of claiming their original poster as-is or having a clean, new reprint made.
If a customer does not want the poster at all, or we cannot get a hold of them despite our best efforts, we bring the posters back to our warehouse in Oakland. We store posters for a reasonable amount of time in case the customer contacts us, and after that time is up we work with our printing company to safely and responsibly recycle any unclaimed posters.
I have a My Mutt prize or gift certificate that I just found or that I have been holding on to, can I still redeem that for a poster?
Yes! In order to fully honor commitments that we have made to our customers and to our rescue partners, all Pet Food Express-branded My Mutt gift and prize certificates that we have issued will be valid for an extra time past the open application date. If you have a prize or gift certificate and wish to redeem it, you need to do so no later than July 31.
I won a My Mutt poster experience in an auction or raffle at a fundraising event for a rescue or shelter, but I never received a certificate and don’t know what to do. Can you help?
We are happy to help. Please email us immediately at email@example.com with your name, the amount of the donation or cost of the raffle you entered, and any information you can give us about the event – such as the rescue or shelter that hosted it, the date, the venue, etc. We will be happy to contact the rescue or shelter and get confirmation, so that we can move forward with your application.
For assistance with your My Mutt application, to check on the status of your new application or ongoing poster, or for questions about a My Mutt poster already in a Pet Food Express store, please email us directly at firstname.lastname@example.org